Publisher/パルコ出版

Google翻訳
This book is a collection of works by Toshi Sugiyama, a legend in the post-war commercial world and a commercial director who has left behind numerous masterpieces that have carved his name in history. ``The day I tuned in to the commercials: The era of Toshi Sugiyama, compiled by Keiji Baba and Eiko Ishioka.'' When Shiseido, a company that could be considered a pioneer in commercial creative, began producing commercials in the 1960s, Sugiyama was in charge of directing them from that time. The summer cosmetics commercial that starred Minari Maeda, which was shot overseas in Hawaii for the first time, along with Eiko Ishioka, who was just starting out in the Shiseido advertising department at the time, became a hot topic of conversation. Ishioka, who is in charge of editing this book, has been working with Sugiyama since he was young, and was drawn to his overwhelming sense, creativity, and human strength, and has also taken up collecting records as a hobby. We were comrades who had a strong influence on each other, and we had a strong bond both professionally and privately. When Sugiyama suddenly committed suicide at the young age of 37, Ishioka was in New York, and before he left for Japan, he had lost confidence and expressed his anxiety. He says he has regretted it many times. This is a book that summarizes the well-known works and career of such a legend.