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This is the fourth issue of the Mexican fashion and culture magazine "BabyBabyBaby". In the 90s, there was a girly photo boom in Japan, and photographers such as Hiromix became extremely popular, becoming a major movement. Published in the 2000s, BabyBabyBaby was edited by Paola Viloria, who is an editor at a fashion magazine and a buyer at a select shop, and expresses a girly culture that is different from that in Japan. In addition to the posing-based photos typical of fashion magazines, it also incorporates many snaps, scrap-like designs, and sometimes illustrations, drawings, and even SNS, resulting in a modern editorial, with a creativity that is similar to that of Petra Collins and others. Valerie Phillips, a pioneer of girly photography, also became more famous through the magazine, and this issue includes images by Valerie, Stacey Mark, and Chieko Tanaka of Japan.