Publisher/求龍堂

Google翻訳
This book is a collection of 450 creative works by Shiseido, which has led the Japanese commercial world since its founding in 1872. Shiseido was undoubtedly the pioneer in Japan of corporate identity (CI), a means of communication and brand creation through design that has become commonplace today. The foundation was laid by the first president, Shinzo Fukuhara. As a photographer, Fukuhara advocated the theory (text) and concrete expression (photography) of "light and its harmony," and led the prewar photography world. He also demonstrated his rare artistic sensibility in corporate management, and his ideas were passed down to Fumio Yamana and Makoto Nakamura, and Shiseido's publicity department eventually became a gateway to success for designers (Naomi Hirabayashi was also a graduate of the department). This book is packed with posters, packaging, newspaper advertisements, TV commercials, and more, and is full of highlights such as the masterpieces photographed by Norimitsu Yokosuka and modeled by Sayoko Yamaguchi, and the cover design of Hanatsubaki. Comes with obi.