Publisher/ピエ・ブックス

Google翻訳
This book is a collection of works published by Pie Books, "70s Japanese Magazine Ads". As the name suggests, this book introduces magazine advertisements published in the 1970s. Below, from the publisher, "Slip back in time to the 1970s! That nostalgic advertisement will keep you glued. The period of high economic growth was nearing its end, and the mass consumption society was entering full-scale, and the lives of the common people were becoming more affluent. In the 1970s, many works were published in the field of advertising with lively and straightforward expressions.In this book, we introduce particularly excellent visuals and copywork magazine advertisements of the time, categorized by industry.” It is a book full of spectacular images that symbolize the rising era, with photographs, designs, catchphrases, and art direction.