Publisher/マドラ出版

Google翻訳
A collection of works by Japanese art director Takuya Onuki, “Takuya Onuki All Jobs Advertising Critics Vol. Born in 1958. After graduating from Tama Art University, Department of Graphic Design, went to Hakuhodo. He left Hakuhodo in 1993 and later established Onuki Design. Since 2015, he has been a professor at Tama Art University, Faculty of Fine Arts, Department of Graphic Design since 2015. Takuya Onuki, who has continued to shock the Japanese advertising world, including “Toshimaen,” which can be said to be his masterpiece, as well as “Nissin Cup Noodle” and “Laforet”. In 2018, we published “Advertising is” that almost covered the work and became a hot topic. This book is a collection of works published in 1992, chronologically listing the work of the Hakuhodo period. A simple text is added along with Onuki's representative advertisements and CM visuals, giving a glimpse of the thoughts. The vividness of visuals and the intensity of copying. This is a book that conveys the rich sensibility and talent of Onuki, who has been able to manipulate both straight and changing balls freely and has created innovative expressions in the medium of advertising.