Publisher/青幻舎

Google翻訳
Japanese photographer Yoshiyuki Okuyama's photo book "Pocari Sweat". Okuyama is one of the young photographers who is attracting attention along with Jiro Konami, but his talent has been evaluated from a young age, such as receiving the 34th Photo New Century Excellence Award for "Girl" when he was a student at Keio University. (In junior high school, my own animation was accepted, and it was shown on the screen of the scrambled intersection in Shibuya as a CM image). He has been active in crossing culture from fashion to music, and in 2016 won the Kodansha Publishing Culture Award Photo Award for his photo book "Bacon Ice Cream". This book is a collection of works published in 2018, and is a compilation of photographs taken for the 2017 Pocari Sweat campaign advertisement. A commercial where as many as 300 high school students dance all at once became a hot topic, but we shot from behind the scenes (dance lessons) to the actual performance. Okuyama very lightly reflects the fresh facial expressions and lively appearance of high school students.