Publisher/誠文堂新光社

Google翻訳
Herb Lubalin is an American art director who is the creator of "Avant-Garde Gothic". He is a creator who has captured the attention of creators around the world with his art direction, including illustrations, typography, and photo direction in magazines such as "EROS" and "AVANT GARDE", which he co-created with editor Ralph Ginsberg. This book is a special feature on "Herb Lubalin", a special issue of Idea magazine published by Seibundo Shinkosha in 1969, when "AVANT GARDE" was at the height of its popularity across the United States. This is a valuable book that introduces the entire career of Lubalin, including the aforementioned "EROS" and "AVANT GARDE", as well as magazines such as "FACT", books, letterhead, and typeface work. The original letterhead is also included. At the end of the book, there is an interview with Lubalin by Tadahisa Nishio, who was in charge of planning and structuring the book.