Publisher/パルコ出版

Google翻訳
This book is a collection of 106 regular articles "Fixed Point Observation" published in the marketing information magazine "Monthly Across" published by PARCO Co., Ltd. in the form of a photo book. "It is only by absorbing the information sent by the young people who gather in the city that we can send more advanced information, and by repeating the catch ball of information with the young people, the fashion business called PARCO has grown. And absorb the information. The activity for this was "fixed point observation". " Specifically, every Saturday during the daytime, we made observations at three locations, in front of Shibuya / Parco, in front of Harajuku / Omotesando Sembikiya, and in front of Shinjuku / Kinokuniya, and held the counter to all passers-by. A valuable record that is summarized in detail by gender, such as the percentage of trend items worn in Shinjuku, interviews with young people, and so on. In the latter half, the trend keywords of the 1980s are summarized in photo illustrations and texts, and at the end of the book, the transition of trends is summarized in a flowchart by age based on specific items. (However, this book lacks the trend chart at the end of the book)