Publisher/群馬県立館林美術館

Google翻訳
"Fumio Yamana and Art Deco: Establisher of the Shiseido Style" introduces the work of Japanese graphic designer and illustrator Fumio Yamana (1897–1980). Influenced by Yumeji Takehisa, he worked on advertising and magazine projects at Nakayama Taiyodo before joining Shiseido's advertising production in the late 1920s. Absorbing the sophisticated forms of Art Deco, he fused them with delicate Japanese lines and a sense of negative space, establishing a unique image of women characterized by slender bodies, profiles, wavy hair, and plant motifs. These images not merely described products but visualized the modern and sophisticated lifestyle of women, forming the foundation of the "Shiseido style" that continues to this day. After the war, he also participated in the founding of the Japan Advertising Art Association, making a significant contribution to the development of the Japanese graphic design world. Through advertising drawings, posters, and printed materials remaining at Shiseido, this book introduces the process by which Yamana uniquely assimilated Art Deco and developed the company's aesthetic sense into a visual culture. This book offers insights into modern Japanese advertising, design, urban culture, and the evolving portrayal of women.