Publisher/Self Service

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This is the fourth issue of Self Service, an independent fashion magazine from Paris, France. Founded in 1995 by the creative studio "Work in Progress," led by Ezra Petronio and Suzanne Koller, the magazine has become a leading independent magazine of the 1990s and beyond, developing a free and experimental style that differs from existing fashion magazines, traversing photography, fashion, graphic design, and typography. This issue is one of the earliest issues, published in the fall of 1996, with Mark Borthwick photographing Amy Wesson on the cover and in the opening pages, and Jane Howe handling the styling. Other contributors include Jean-Baptiste Mondino, Nathaniel Goldberg, Horst Dieggerdes, and Jan Welters, and figures who shaped the fashion, music, and creative scene of the time, such as Agnès b., Christophe Lemaire, Emmanuel Alt, and Pedro Winter, also appear. In particular, Borthwick's presence stands out as he brought an intimate and personal sensibility to fashion photography, alongside works like "Purple," making this a valuable early issue that vividly conveys the atmosphere of the new fashion image that emerged in Paris in the mid-1990s.