Publisher/河出書房新社

Google翻訳
"Hayasaki Osamu's Advertising Photography Techniques" is a book by Japanese photographer Osamu Hayasaki (1933-1993). Based at Light Publicity, Hayasaki, along with Yusaku Kamekura and others, pioneered post-war Japanese advertising expression. He is also known for his posters for the 1964 Tokyo Olympics and is an important photographer who supported the visual culture that symbolized Japan's period of rapid economic growth. As the title "Advertising Photography Techniques" suggests, this book is a practical guide introducing techniques such as lighting, strobe photography, and studio work, but its content is not merely a technical explanation, but a record of the aesthetics and atmosphere of Japanese advertising photography in the 1960s and 70s. From the experimental images created with high-speed strobes and the highly accomplished advertising photographs, you can feel the enthusiasm unique to an era when commercial photography and avant-garde expression were closely intertwined. The book design is by Makoto Wada. This is a book to be savored, including the historical context in which advertising, design, and publishing culture were closely intertwined. With dust jacket.