Publisher/アクシスパブリッシング

Google翻訳
"Apple Design: The History of Apple's Industrial Design Group" by American author Paul Kunkel. Kunkel has explored how product design connects with culture and corporate philosophy through his critical work on design and technology. This book details the role that the industrial design department played in Apple's rapid growth from a garage company in the 1970s. With abundant photographs, it reveals how the pre-Jonathan Ive design team experimented with innovative ideas behind products like the Macintosh and PowerBook, and how they poured their ingenuity into sometimes rejected prototypes. By tracing the decisions that led to adoption and the tension with corporate strategy, this book goes beyond mere product history to shed light on the unique aesthetics and philosophy that Apple has built. Japanese edition. Cover faded.