Publisher/ストリート編集室

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This is the 183rd issue of the street fashion magazine "FRUiTS" published on October 1, 2012. "FRUiTS" was launched in 1997, introducing overseas street fashion from London, Paris, etc., and is a legendary street fashion snap magazine that began when Shoichi Aoki, the founder of "STREET," a pioneer of fashion snaps, personally approached young people with unique fashions who gathered on the streets of Harajuku and took their photos. It was also a magazine that sparked a major movement among the young people who appeared in the magazine, and even gave rise to the phenomenon of "waiting for Aoki," where young people gathered in Harajuku to be snapped. Diverse and creative street fashion, rather than the conventional fashion promoted by the media, was eventually named "Decora," and is now known overseas as "Harajuku fashion" and "Kawaii culture." By taking another look at the young people who chose to express their unique individuality, rather than being the same as others, you may be surprised! This is the kind of magazine it is.