Publisher/興国化学工業

Google翻訳
This book is a collection of catalogues published by Kokoku Chemical Industry Co., Ltd. (now Achilles Co., Ltd.), a manufacturer of rubber and plastic products, famous among general consumers for its slippers and shoes brand "Achilles". It is a rare catalogue consisting of about 24 pages that can be called both an "essay collection" and a "photobook", with text by Junpei Kishida, photographs by Shuhei Ishido, art direction by Takuya Inagaki, and design by Fumiaki Okumiya. Kishida writes text over strong video photographs with abstract images reminiscent of "Provoke", but at the end of each sentence, the names of the shoes sold by Achilles at the time, such as "Achilles Rider" and "Achilles Chanter", are always engraved. Although the content does not seem like a commercial, such as "Wear Rider on a day like this..." and "Chante will always be the real thing...", commercial text is firmly inserted. Even today, there is no commercial catalogue that is as playful as this, and it is an avant-garde catalog that could only have been created in this era.