Publisher/美術出版社

Google翻訳
This book is the August 1989 issue of the magazine "Design no Genba / Designer's Workshop" formerly published by Bijutsu Shuppansha, and contains a special feature titled "New Trends in Design Business." The highlight of this book is the 10-page feature "Comme des Garcons Breaking Away from Preconceived Concepts." The emphasis is on "image" and "visuals," with the promotion of companies and products being secondary. Starting with seasonal visual magazines that could be considered photobooks, direct mailings used non-fashion photos by famous photographers, text-only graphics, and even the launch of the visual magazine "Six," the book introduces creative businesses that go beyond the boundaries of corporate advertising. In addition, the company's commitment to visuals was not limited to two-dimensional images, but also appeared in three dimensions, and the company's commitment to shop interiors was considerable. The book also introduces art director Tsuguya Inoue and interior designer Takao Kawasaki, who were indispensable in realizing these projects.