Publisher/Hatje Cantz

Google翻訳
This book is the Japanese version of Apple Design, a collection of works created by Apple's design team that examines product design from multiple perspectives. Revolutionary product design supported Apple's meteoric rise after Steve Jobs' return. Behind its brilliant success was a revolution in the way we think about design itself, based on free ideas that were not bound by anything else. This book examines Apple products created by the design team led by Jonathan Ive from 1997 to 2011, from the iMac to the iPod, iPhone, and iPad, with a wealth of photo materials and reviews. The first half, an explanatory part, examines Apple's history and strategy, and explains the environment in which good design is born, based on the changes and history of design, the basic principles of product design, and considerations of other brands such as BRAUN. The second half is a catalog of works, which is a collection of product photos organized by year by the Apple design team led by Jonathan Ive. This is a book that will help not only Apple fans but also people involved in product design, product marketing, and management understand the current state of Apple.