Publisher/求龍堂

Google翻訳
``Alternative Advertising for SHISEIDO Works of Kazuhiko Ota'' is a collection of works by Kazuhiko Ota (1946-), a Japanese graphic designer and art director. Speaking of Ota, he is generally known as an ``Izakaya lover'', and has used his hobby of visiting izakayas as an opportunity to publish numerous essays, books introducing izakayas, and even travel books. His popularity continues to this day, but he originally worked for Shiseido's advertising department, a prestigious company in commercials. His seniors include Hideaki Murase, Makoto Nakamura, and Eiko Ishioka, and he was active in the 1970s and 1980s after them. In particular, the ``Shiseido Chiffonette'' series created by the young Yoshinobu Jumonji, who had recently become independent after being a disciple of Kishin Shinoyama, is very famous. He left behind many masterpieces in particular in magazine advertising, and this is a valuable book that includes the works of the ``maverick Kazuhiko Ota'' from his time at Shiseido.