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The second issue of "BabyBabyBaby", a fashion and culture magazine from Mexico. There was also a girly photo boom in Japan in the 1990s, and photographers such as Hiromix enjoyed explosive popularity, creating a huge movement. Published in the 2000s, BabyBabyBaby is also edited by Paola Viloria, who is a fashion magazine editor and select shop buyer, and expresses a girly culture that is different from Japan. In addition to the posed-based photos typical of fashion magazines, the magazine incorporates many snapshots, scrap-like designs, and sometimes incorporates illustrations, drawings, and even SNS, resulting in a modern editorial look. , and the creativity that has followed Petra Collins and others shines through. Valerie Phillips, the pioneer of girly photography, also became famous through the magazine, but this issue also features big names such as Justine Kurland and Richard Kern. This is a book full of highlights.