Google翻訳
This book is a collection of 450 pieces of creative work by Shiseido, which has led the Japanese commercial world since its founding in 1872. In Japan, Shiseido was undoubtedly the leader in corporate identity (CI), a means of communication and brand creation through design, which is now used as a matter of course. The first president, Shinzo Fukuhara, laid the foundation for this. As a photographer, Fukuhara led the pre-war photography world by advocating the theory (text) and concrete expression (photographs) of “light and its gradation,” and he also demonstrated his unique artistic sensibility in corporate management. This idea was passed on to Fumio Yamana and Makoto Nakamura, and Shiseido's advertising department became the gateway to success for designers (Naomi Hirabayashi and others also came from there). In this book, there are plenty of posters, packages, newspaper advertisements, TV commercials, etc., and it is a book full of highlights such as masterpieces of Yokosuka Noriaki photography and Yamaguchi Sayoko model and Hanatsubaki cover design. English version, hard cover. Obi missing.