Publisher/求龍堂

Google翻訳
This book is a collection of 450 creative works by Shiseido, which has been a leader in Japanese commercials since its establishment in 1872. Shiseido was undoubtedly the leader in Japan as a means of communication and brand creation through design, which is now commonly used as corporate identity (CI). Shinzo Fukuhara, the first president, created the foundation. As a photographer, Fukuhara, who has been leading the prewar photography world by advocating the theory (text) and concrete expressions (photographs) of "light and its tone," demonstrates his unique artistic sensibility in corporate management. Then, that idea was inherited by Ayao Yamana and Makoto Nakamura, and the Shiseido Advertising Department eventually became a gateway to designers (including Naomi Hirabayashi). This book is full of posters, packages, newspaper advertisements, TVCF, etc., and is full of highlights such as Noriaki Yokosuka's masterpiece of Sayoko Yamaguchi's model and the cover design of Hanatsubaki. Obi missing.