Publisher/パルコ出版

Google翻訳
A collection of works that summarizes Parco's commercial work in the 1970s, "Parco Ad Work 1969-1979". Eiko Ishioka, who will hold a large retrospective exhibition "Can you design blood, sweat, and tears?" At the Museum of Contemporary Art Tokyo from November 2020, is in charge of many of these art directions. The collaboration with designer Issey Miyake is very famous, but the copywriting by Kazuko Koike, the illustrator who has been re-evaluated in recent years, and the pop art by Harumi Yamaguchi are also very impressive. Of course, many great photographers also participated, including Noriaki Yokosuka, who was also active in collaboration with Ishioka and Miyake, and Fujiwara, who was caught up in the "Origin" series and also published a photo book from Parco Publishing. Shinya, Masayoshi Sukita, who was in charge of the campaign for Kenji Sawada, Kazumi Manipulation, Kishin Shinoyama, Hajime Sawatari, and Bishin Jumonji are also participating. An index of all the recorded works is also posted at the end of the book, which is a collection of works filled with the golden 70's of Parco Ad. Missing obi.