Publisher/ウェスト・ヴィレッジ

Google翻訳
A collection of works co-authored by Japanese photographer Tsutomu Sakamoto and copywriter Yoshiya Nishimura (1942-). ]. Nishimura has created many famous copies that remain in the Japanese advertising world, such as "I do not add anything. I do not draw anything" (Suntory Yamazaki) and "Touch me, wool!" As a person, he established his own company "West Village" through Sun Add. This book is a private edition published by Nishimura and consists of photographs of Sakamoto taken from Yoyogi Park to Shibuya from 1978 to 1981 and a copy of Nishimura. Black-and-white photographs with high contrast and coarse grain look like everyday life at the time, but the addition of Nishimura's copy gives them a lyrical development like a movie scene. Nishimura's voluntary activities reflect the creativity that sprang up in the advertising era of the 80's, as seen in the launch of Advertising Criticism (1979) and Shigesato Itoi's success.