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This is the fourth issue of the French independent culture magazine *Purple*, titled *Purple number 4 winter '99-'00*. Founded in 1992 by Olivier Zahm and Ellen Fleiss, *Purple* has presented a different set of values from established commercial magazines, spanning fashion, photography, contemporary art, and literature, and has had a significant impact on the creative scene since the 1990s. This issue features Hermès by Mark Borthwick, Helmut Lang by Jacques Pierson, and Prada by Torbjörn Rodland, among others. Contributions also include Harmony Korine and Terry Richardson, Takashi Homma's "Japan Today," Kyoji Takahashi's "Far and Wide," Masashi Sanai's "Solfege," and Hiroko Hayashi. Featuring contemporary artists such as Dominique Gonzalez-Forster and Doug Aiken, the magazine's editorial approach clearly views fashion not merely as a collection of clothes, but as a culture intertwined with photography, art, and philosophy. This is a dense and unique issue, characteristic of early issues of 'Purple,' where cutting-edge talents from Europe, America, and Japan intersected in the late 1990s.