Publisher/美術出版社

Google翻訳
"Design Essays: Takeoff and Landing" is a collection of essays by Japanese graphic designer Yusaku Kamekura (1915–1997). Known for his iconic postwar Japanese design, including posters for the Tokyo Olympics, Kamekura always pursued the harmony of strength and beauty. This new edition, originally published in 1976, brings together Kamekura's thoughts on a wide range of fields, including design, advertising, photography, printing, and architecture. While retaining his original writings, the new edition features updated illustrations and a revised structure for a more accessible reading experience for modern readers. The title, "Takeoff and Landing," refers to the creative process from the moment of ideation (takeoff) to its realization in concrete form (landing), and expresses the fundamental essence of design in simple terms. Kamekura's thoughts and sensibilities resonate vividly in this book.