Publisher/東京ステーションギャラリー

Google翻訳
The exhibition "Discover, Discover Japan: Wanting to Go 'Far Away'" was held at Tokyo Station Gallery in 2014. Revisiting the "Discover Japan" tourism campaign launched by the Japanese National Railways in the 1970s, the exhibition examined how the image of "travel" and "Japan" was formed through posters, pamphlets, and photographs from the time. The visual expressions of the designers and photographers involved in the advertising production portrayed a rediscovery of regional culture and a sense of nostalgia during a period of rapid economic growth. The catalogue includes not only graphic materials from the time, but also testimonies and critical essays from those involved, allowing us to interpret the Japanese "attitude toward travel" from both advertising and cultural history perspectives. This is a valuable resource that vividly conveys the atmosphere of the times and the evolution of visual culture.